Cruise holidays booming with strongest growth from Asia
Cruises have been a booming segment in recent years and a much-discussed topic in the travel industry: In 2017, about 27 million international cruises were undertaken worldwide and looking at the past years, cruises showed double-digit growth rates and therefore increased more than twice as much as international holidays in general.
The biggest growth in this industry is coming from Asia-Pacific, where the demand for cruise holidays has more than tripled since 2007. However, despite the strong growth rates in recent years, cruises are still one of the smaller segments in terms of all international holidays.
These are the findings of a special evaluation based on the World Travel Monitor® data by IPK International, commissioned by ITB Berlin.
Strongest growth from Asia/Pacific
With a market share of 56% in 2017, North Americans undertake by far the most international cruises followed by the Europeans, which account for nearly one third. Cruise travellers from Asia/Pacific rank third, while South Americans only account for 1%. However, the cruise growth is particularly driven by Asians, whose demand for cruise holidays has more than tripled since 2007. Growth wise, North Americans rank second, followed by South Americans and Europeans.
The most important source markets for international cruises are the United States, which alone make up 50% of the worldwide cruise demand. Other important cruise markets are Great Britain, Germany and Australia.