Natoora, supplier of fruit and vegetables to the influential chefs of London, has opened a new fresh produce store on Fulham Road


With its terraced displays, angled bulkheads and PS Lab tube lights, the store design treats each root, fruit and shoot as if it’s a precious, hard-won work of art straight from the furrowed studio of the fields. A significant departure from plastic-reliant supermarket aisles, the concept finds root in the soil. Concrete displays are layered on top of each other at intersecting angles, subtly echoing the geological strata that the produce started life in.