Emaar Hospitality Group and ARADA join hands to launch three distinctive hotels in Aljada, Sharjah’s new lifestyle hub

Emaar Hospitality Group to operate Address, Vida and Rove hotels in ARADA’s flagship destination Aljada in Sharjah 

• A joint venture between KBW Investments and Basma Group, ARADA launched Aljada, a 24 million sq ft mixed-use megaproject, in September 2017 

• Emaar Hospitality Group’s three hotel and serviced residences brands will enrich the hospitality offering of Aljada setting a new benchmark in the emirate’s hospitality sector 

• Address Aljada Sharjah (150 rooms), Vida Aljada Sharjah (175 rooms) and Rove Aljada Sharjah (300 rooms) to support emirate’s growing tourism sector

In a significant deal that will boost the hospitality landscape of Sharjah, ARADA, a joint venture between KBW Investments and Basma Group, today signed a management agreement with Emaar Hospitality Group, the hospitality & leisure subsidiary of Emaar Properties PJSC, to launch three new hotels in Sharjah.

 

The three hotels under Emaar Hospitality Group’s premium lifestyle Address Hotels + Resorts, upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels will be located in Aljada, a 24 million square foot integrated lifestyle destination, and a new leisure and entertainment hub for Sharjah. 

 

The agreement was signed by HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of ARADA, HRH Prince Khaled bin Alwaleed bin Talal, Vice Chairman of ARADA, and Mohamed Alabbar, Chairman of Emaar Properties, in the presence of senior officials of the two companies as well as Emaar Hospitality Group. 

Under the terms of the agreement, Emaar Hospitality Group will manage Address Aljada Sharjah with 150 rooms, and Address Residences Aljada Sharjah, an exclusive selection of only 150 serviced residences, located in Aljada’s Central Hub, the heart of the megaproject. Designed by Zaha Hadid Architects, the 1.9 million square foot Central Hub will be a new focus for leisure and entertainment in the UAE, and a significant addition to an Emirate that is already widely regarded as the cultural capital of the Arab world. Aljada’s Central Hub will be a major destination for tourists and residents in its own right, offering a carefully selected mix of world-class offerings, complemented by community facilities and an array of retail and dining experiences.

In close proximity is the Vida Aljada Sharjah with 175 hotel rooms and Vida Residences Aljada Sharjah with 120 residences. Located within Aljada’s Business Park is the 300-room Rove Aljada Sharjah. The serviced residences under Address and Vida will be offered for sale in the fourth quarter of 2018.