After anti-Islam tweet aimed at Priyanka Chopra, chef Atul Kochhar learns hate is bad for business

Anti-Muslim tweet: How Michelin-star chef Atul Kochhar learned bigotry is bad for business.

The Twitter post by the London-based chef of Indian origin targeting Priyanka Chopra has led to a call to boycott his restaurants.

“It is sad to see that you have not respected the sentiments of Hindus who have been terrorized by Islam over 2000 years. Shame on you,” the London-based celebrity chef tweeted to actor Priyanka Chopra on Sunday. 

Angry Twitter users were quick to point out that Kochhar has run a successful restaurant in the United Arab Emirates, where Islam is the official and majority religion, for many years now. Many announced they would stop frequenting his restaurants. Some said they had canceled reservations.

“I sure hope Benares Restaurant is not terrorized by all its Muslim customers. I’ll make sure I take the long walk around Berkeley Square and avoid your shop-front. Don’t want you to feel threatened by a 5.2 Muslim woman,” Halima Nawaz tweeted to the swish Mayfair restaurant’s Twitter handle. Benares, which serves modern Indian food, got a Michelin star in 2007.

JW Marriott Marquis Hotel in Dubai, which houses Kochhar’s Rang Mahal restaurant, was quick to distance itself from the chef’s remarks: “We are aware of the comments made by Chef Atul Kochhar. We would like to stress that we do not share the same views as stated in the remark, nor is it a representation of the culture of diversity and inclusion that we pride ourselves on at the hotel.”